doubleclick-guerilla Entrepreneur Related Topics 
InfoChachkie
OCTOBER 20, 2011
Note: This is the fourth installment of an ongoing Guerilla Marketing series. Before it became a monolithic, multi-billion dollar organization, DoubleClick was a wily, nimble startup. Guerilla marketing is especially effective when the attention getting tactic underscores the company’s vision and value proposition.
Frank Addante
AUGUST 2, 2006
Hire Entrepreneurs! Hire Entrepreneurs! By Frank Addante Is it safe to hire entrepreneurs? These are all prerequisites for a good entrepreneur. When we hired, we always said that we were looking for entrepreneurs to join our team. Entrepreneurs, by nature, are loyal and extremely dedicated.
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Frank Addante
MARCH 26, 2007
Build a SWAT team By Frank Addante (Part 4 of a 5 part series: " So, you need to develop a product? ") Any entrepreneur, CEO or CTO should always have a development SWAT team on hand. At L90 (Startup 3.0) , we were sued by DoubleClick on the eve of our IPO for alleged patent-infrindgement. What is the Rubicon Project? . ©
Frank Addante
MAY 15, 2006
DoubleClick, 24/7 Media, AdForce, Engage, Flycast). DoubleClick was the only one in front of us and we were stopping at nothing to beat them. We didn’t hire resumes and experience, we hired smart, good people who wanted to be entrepreneurs. Either the pressurization in the plane was off or my gut was trumping logic.
Frank Addante
JUNE 4, 2006
During this time, L90 (Startup 3.0), was transitioning its technology group over to DoubleClick and many people from the L90 team were left behind, including Tim McQuillen, a great friend of mine and my co-founder at StrongMail. Additionally, entrepreneurs get tired. What is the Rubicon Project? . Tim was my right arm at L90.
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