Remove Entrepreneur Remove Framework Remove Marketing Remove Study
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379
article thumbnail

Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Compelling Event.

Sales 393
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nurture 5 Top Entrepreneur Success Characteristics

Startup Professionals Musings

His studies show that companies at this stage show five key characteristics, which I believe every startup should strive to achieve from the very beginning: Decision making. Remember that the lynchpin of the entire framework comes down to your own personal ownership and self-accountability.

article thumbnail

5 Key Attributes That Foretell New Venture Survival

Startup Professionals Musings

His studies show that companies at this stage show five key characteristics, which I believe every startup should strive to achieve from the very beginning: Decision making. Remember that the lynchpin of the entire framework comes down to your own personal ownership and self-accountability.

Slides 96
article thumbnail

Don’t be a Grin Fucker

Both Sides of the Table

McKinsey had their “ 7S framework &# and BCG had the “ BCG Matrix &# with cash cows, dogs, stars and question marks. I mean Porter’s Five forces is a useful framework but it’s basically microeconomics with a pretty wrapper. But we couldn’t leave it as just a market positioning experience.

Startup 378
article thumbnail

Most Startups Get Stuck In The Early Struggle Stage

Startup Professionals Musings

His studies show that companies at this stage show five key characteristics, which I believe every startup should strive to achieve from the very beginning: Decision making. Remember that the lynchpin of the entire framework comes down to your own personal ownership and self-accountability. Marty Zwilling.

Startup 100
article thumbnail

Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

I told people privately my perfect spec: computer science undergrad from MIT (or any other great school), 2-years at McKinsey but no more than that (I love the analytical framework that the top strategy consulting firms provide. If you had a non-business undergrad and want to study for a master’s in business – go for it!

Startup 337