Entrepreneur Google Paid Search Patents 
Both Sides of the Table
OCTOBER 8, 2014
” It’s the most common refrain I hear from investors and even entrepreneurs these days. So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. Yes, Google won.
Both Sides of the Table
MARCH 11, 2011
At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. But obviously Google won the war.
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