Entrepreneur, Idealab and SEM - Southern California Tech Central

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Entrepreneur

Idealab

SEM

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. For starters – the team is exactly what I look for when I’m looking to fund entrepreneurs.

Advertising

Advertising Invest RSS CPC

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. So he founded IdeaLab with his wife Marcia Goodstein (he talks in the video about working with a spouse and also working with siblings).

Competition

Competition Idealab Product CitySearch

Advertising Wants to be Measurable – An Investment Thesis

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Stay Connected