Startup Professionals Musings

SEPTEMBER 14, 2016

Desperate entrepreneurs lose their leverage and die young. As a mentor to many entrepreneurs and startups, here are my best recommendations for keeping the burn rate low, planning ahead and maintaining credibility with investors: Manage cash flow personally every day. Getting a sales contract before manufacturing inventory.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Startup Professionals Musings

JULY 29, 2016

Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot. Marty Zwilling.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. As a result, being an entrepreneur in now within the financial reach of almost everyone. Skip the IT consultants and build an entry website yourself to save $50K. That wasn’t even possible a few years ago.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

JULY 2, 2012

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Make sales and customer service friendly. Use social media, search engine optimization, blogging, and mobile media. Face reality. These will beat word-of-mouth any day.

Marketing 98

Marketing Search Engine Optimization Customer Custom 98

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. These range from basic search engine optimization (SEO) tracking, like Google Analytics , to a new generation of marketing platforms, like HubSpot.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Startup Professionals Musings

APRIL 22, 2011

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Make sales and customer service friendly. Use social media, search engine optimization, blogging, and mobile media. Face reality. These will beat word-of-mouth any day.

Marketing 99

Marketing Search Engine Optimization Startup Customer 99

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

FEBRUARY 12, 2011

This will allow more effective search engine optimization within foreign markets. Use local affiliate networks Online affiliate marketing is a well-established sales channel for many businesses. As well as driving sales, affiliate marketing is also useful for building your brand. domain name (e.g.

Marketing 89

Marketing Social Media Search Engine Optimization Web 89

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. As a result, being an entrepreneur in now within the financial reach of almost everyone. Skip the IT consultants and build an entry website yourself to save $50K. That wasn’t even possible a few years ago.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Tech Zulu Event

NOVEMBER 18, 2011

This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. The word “convince” shouldn’t exist in sales.

Customer 85

Customer Custom Marketing SEO 85

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Such Search Engine Optimization (SEO) is modern-day snake oil.

Customer 164

Customer Custom Advertising SEM 164

Tech Zulu Event

APRIL 10, 2012

I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). When a developer publishes an app in the App Store , they’re given the ability to use 100 characters of keywords to try to maximize their search ranking.

Mobile 82

Mobile Search Engine Optimization SEO Startup 82

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs. Marty Zwilling.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. Self-employed services specialists are just as important, and are a growing part of this new “ age of the entrepreneur ” that I discussed last week. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

FEBRUARY 24, 2010

Entrepreneurs who run startups have to be generalists to survive. Yet I’m seeing another critical group of entrepreneurs, self-employed specialists, who are a growing part of this new “ entrepreneurial revolution ” that I discussed a couple of weeks ago. Many of these new entrepreneurs were regular employees a few years ago.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48