Startup Professionals Musings

MAY 12, 2021

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. For example, Warby Parker boosted selling glasses online a while back with “Try five frames at home for free.”

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

APRIL 1, 2019

For example, Howard Schultz was not the founder of Starbucks, but started his career in one of their first 60 shops. Steve Jobs started his technical career creating circuit boards at Atari, before joining Steve Wozniak to build personal computers in his garage. Recognize career growth requires changing with the business.

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Technical Advisors Startup Satisfaction Customer 75

Startup Professionals Musings

JANUARY 6, 2021

Based on my experience advising new entrepreneurs as well as more mature businesses, I recommend the following strategies for building business momentum, while still optimizing the limited resources of every small business: Find more customers that like what you do best. Focus first on finding more of the right customers.

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Technical Review Technical Advisors Startup Mentor 160