Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. When we tune into any stream: Twitter, Facebook, MySpace, etc., Thus, we click!

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

OCTOBER 29, 2009

My firm GRP Partners recently funded a young LA based company named Ad.Ly People rightly recognize that comments on blogs are just a form of a stream and thus the growth of open commenting platforms like Disqus and IntenseDebate. It creates free innovation on your platform that drives user growth and engagement.

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

OCTOBER 19, 2009

The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. I had intended to talk about how bad the process could become, not to name-and-shame anybody (and The Funded was not yet around). It was sort of like Twitter’s list of who you follow but much, much smaller.

Venture Capital 274

Venture Capital Blogging Startup Slides 274