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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

Startup 304
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Interview with Noah Auerhahn, Extrabux

socalTECH

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. How did the company start? Noah Auerhahn: We got started right out of USC.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. LA By The Numbers. It is different. More substantive.

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Interview with Fariborz Maseeh, Maseeh Entrepreneurship Prize Competition

socalTECH

The competition is set up to award $50,000 to the best team each year, and is also tied to a class on entrepreneurship for engineering students. Fariborz Masseh: The idea of funding a business plan competition is not a new idea. Can you talk about your background and how you ended up here?

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Makers Making The Sci-Fi Tricorder A Reality With VOXearch

socalTECH

We caught up with one of the local teams competing in that competition, VOXearch (www.voxearch.com), to learn more about the prize as well as their specific approach to the competition. Mike Outmesguine: We''re one of about thirty teams left in the challenge, out of more than 300 that signed up last August.

Startup 262
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

I’ve heard it many founders of VC backed companies in LA who tell me that in their NorCal VC meetings they are told, “we might be interested but we’d want you to relocate to the Bay Area if we funded you.&#. We have world-class universities like Caltech, UCLA, USC and more. As a result many funds are OK with big bets.

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Some Thoughts on Leadership Going into 2016

Both Sides of the Table

Having time to think about “leadership” at most startups feels like a luxury. The reality of most startups is about survival. If people don’t know the mission there is no way to achieve the objective and you end up with a team pulling in 100 different directions – even if only by small amounts.

Startup 150