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YP Launches New Organic SEO Service

socalTECH

Startup technology veteran and Idealab alumni Stu MacFarlane, who is now Executive Vice President of Products and Marketing at YP said the new product helps local businesses connect with consumers by providing a strong SEO strategy. Pricing on the new offering was not announced. YP runs the yellowpages.com site. READ MORE>>.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

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He said it was better than the Yellow Pages because he would provide pricing transparency. Google was clear that they WOULD NOT go into this business. They were a juggernaut and Google was a small company. But obviously Google won the war. That gave Google a huge cost advantage. Overture was sold to Yahoo!

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Triptrotting Adds Events and Activities

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Santa Monica-based Triptrotting , which helps match travelers with like-minded locals, is expanding this morning, saying that it has added a new "Social Activities" feature to help users find activities by location, date, time, and price. Triptrotting said it now has expanded to over 2,000 cities worldwide. READ MORE>>.

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This Week in Venture Capital – Episode 2

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plus a large settlement on patent disputes paid from Google) so Bill did well on it. He’s behind IdeaLab and has created many interesting companies including innovating in solar energy ( eSolar ) and electric cars ( Aptera ). Google had huge destination traffic. It kicked Google Video’s ass. billion to Yahoo!

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

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Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. It is the most accurate data out there that you can use to carry into a dealership and negotiate on price. Competitors: Google (Invite Media) , MediaMath , X+1. Total raised: $6.0mm.

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March Capital Partners' Jim Armstrong On A New, $240M Venture Fund

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At Idealab, we saw many shots on goal with companies who were consumer focused, and we have found the quality of entrepreneurs going to consumer Internet companies has changed dramatically, which represents a real opportunity. Consumers and you and I have been trained by Google and Amazon on expectations.