SoCal Tech Calendar

MARCH 11, 2010

Wednesday, March 17, 2010 -- Faceoff: Social Media versus Paid Search Marketing. Social media advocates tell you that you need to be active on LinkedIn and become a Blogger. Techbizconnection. Which is better for Lead Generation? They tell you that your company must have a Facebook fan page and a Twitter following.

Paid Search 100

Paid Search Social Media Media Marketing 100

socalTECH

AUGUST 8, 2016

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

socalTECH

MARCH 10, 2017

Once you get past Facebook, Google, Apple, Amazon, and maybe Yelp and Bing, you've counted for 90 percent of all interaction. If you ask Siri for where to get skinny legs jeans, or ask Google Maps for where to get a vegan burrito, they try to give you the best recommendation.

Google 127

Google Paid Search Mobile Activity 127

Both Sides of the Table

OCTOBER 8, 2014

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. The patents Overture held became known in small circles as Google’s ’361 problem as outlined here. Yes, Google won.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

InfoChachkie

NOVEMBER 3, 2014

As noted in this recent Wall Street Journal article, Google has begun requesting that merchants include rating and review data to ensure that the efficacy of their search results. Social Media has been traditionally seen as branding medium, but that seems to be shifting this year.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

OCTOBER 3, 2012

Social media activities require professional effort and time, so beware the hidden costs. You have to be found and favored by search engines. Search engines. like Google. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

Startup 96

Startup Social Media Content Paid Search 96

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Google had huge destination traffic. Google monetized this with AdWords (ads on their home page).

Venture Capital 271

Venture Capital Capital Google Platform 271