Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. But you don’t need to spend money on SEM.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). If you sent multiple Tweets you’d want to know which time of day was more effective.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well. OTHER DEALS. Primarily targets SMBs.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. But of course Google eventually became the massive winner in this category.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

MARCH 25, 2016

In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. No platform is naïve enough to allow an outsider to grow enormously large in their ecosystem without an appropriate tax or benefit to them. Let me be very direct.

Startup 150

Startup Marketing Study SEO 150