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Learn About Google Adwords and PPC Campaigns

SoCal Tech Calendar

Wednesday, July 13, 2016 -- Learn About Google Adwords and PPC Campaigns. Sherman Oaks Online Marketing Meetup See [link] (more)

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. PPC is sometimes called “buying your way into search results.”

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PPC 2.0

SoCal Tech Calendar

Friday, November 20, 2009 -- PPC 2.0  How the latest unique-to-Google tools will turbo charge your paid search results. Whats new in Google PPC can save you time and money  and boost your paid search results. Google has recently added many new tools and functionality not available in other PPC search engines.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC).

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5 Marketing Software Tools Every Business Should Have

Inverted Software

From Google Maps, Apple Maps, Facebook, Bing, Yahoo, Yelp and more, Yext lists your business for you and keeps your data accurate so you can be easily found by your customers. With Leadpages you can build and test landing pages used by your PPC campaigns to generate leads. Yext puts you on the map.

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Creating A Better Digital Marketing Strategy For Your Business

Tech Zulu Event

It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. You could raise your profile by simply advertising cheap shirts on a Google PPC campaign, but that’s only going to get you so far. But what exactly does that entail? Kill Unsuccessful Channels.

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Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us.

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