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Gravity Gets $10.6M More For Real Time Personalization

socalTECH

The funding was led by GRP Partners, and also included Redpoint Ventures and August Capital. Gravity develops real-time, personalized web pages based on what consumers are most interested in, serving up personalized content on everything from iPad apps to web pages. READ MORE>>.

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). And in a world where we increasingly log in to personal web time at late hours or on our mobile phones that’s no longer good enough.

CTO Coach 359
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What Mattered in 2010: Jim Andelman, Rincon Ventures

socalTECH

1) Mobile web. The current incarnation of the mobile web changes what the Internet IS to users, and the manner in which it is incorporated into their lives. (2) This incredible wave of capital-efficient web-based businesses launches is due in no small part to the lower cost of entry provided by cloud-based offerings.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). So what about the ad management business excites me? Enter Burstly. What does it do?

Mobile 282
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Interview with Evan Rifkin, Burstly

socalTECH

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Mark Suster lead GRP's investment in the firm, and Jim Andelman led Rincon's investment. Evan Rifkin: Basically, we are an open and free ad management platform. Our space is pretty young.

Startup 164
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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Total Raised: $21.4mm. See: TechCrunch. Kontagent. -A

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