GRP Partners Idealab Mobile Platform 
Both Sides of the Table
JULY 1, 2010
Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Includes content mobile guides, ie. See: TechCrunch.
Both Sides of the Table
FEBRUARY 21, 2010
My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to Bill Gross, the founder of IdeaLab.
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