socalTECH

SEPTEMBER 16, 2010

The move is similar to a move by fellow Twitter ad startup TweetUp, started by Idealab's Bill Gross, which added Facebook status updates at the end of August. Twitter has rolled out its own mobile applications in competition with third party Twitter clients; its own link shortener; and its own advertising service. Both Ad.ly

GRP Partners 191

GRP Partners Advertising Idealab Social Network 191

Both Sides of the Table

JULY 1, 2010

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc). Includes content mobile guides, ie. And it carries no inventory.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

FEBRUARY 21, 2010

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to Bill Gross, the founder of IdeaLab.

Advertising 284

Advertising Invest RSS CPC 284