GRP Partners Idealab Mobile Web 
Both Sides of the Table
JULY 1, 2010
Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Analytics also extend to iPhone and web apps using Facebook Connect. Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc).
Both Sides of the Table
FEBRUARY 21, 2010
My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to Bill Gross, the founder of IdeaLab.
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