socalTECH
SEPTEMBER 16, 2010
The move is similar to a move by fellow Twitter ad startup TweetUp, started by Idealab's Bill Gross, which added Facebook status updates at the end of August. The firm is backed by Greycroft Partners, GRP Partners, and Matt Coffin. Both Ad.ly READ MORE>>.
Both Sides of the Table
FEBRUARY 21, 2010
My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to Bill Gross, the founder of IdeaLab.
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