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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But higher value product sales often require a phone call. Thus, we click!

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. Greg was the CMO at HauteLook from the early days all the way through growing the business to 12 million registered users and far in excess of $200 million in annual sales. You won’t regret it.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). I’ll explain in detail below.

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Let Me Introduce Myself

Both Sides of the Table

Actually, I think the advice in this post applies to any sales meeting also. I know it’s incredibly important to me in my investment decisions. We traveled the country last year meeting with people who invest in VC funds to get to know them better. I am a big believer in VC pitches that the bio slide should come up front.

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Zag Links With USAA, Mercedes-Benz On Promotion

socalTECH

Zag provides a white-label version of its automotive configuration and pricing engine to USAA and other affinity groups, which provides a detailed, in-depth quoting system for "fleet" sales of automobiles. Zag is backed by USAA, Capricorn Investment Group, LLC, GRP Partners and Anthem Venture Partners. READ MORE>>.

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Zag: 50,000 Cars Sold

socalTECH

Zag's technology provides a level of customization and detail on "fleet" style, pre-negotiated sales of autos, down to the accessory level; the firm has deals with USAA, Capital One, Overstock.com, AAA groups, and others to provide its service. Painter is the former CEO of CarsDirect.com. READ MORE>>.

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Teleflip Assets Sold, Says Creditor

socalTECH

HTGC said that the firm received $650,000 from the sale of Teleflip, which the firm said occurred this month. Teleflip was venture backed by GRP Partners, and apparently went out of business sometime in August after failing to find additional capital. HTGC had invested $1M in debt financing in June of 2007 to Teleflip.