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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Thus, we click!

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Want to Start a Technology Company in LA?

Both Sides of the Table

LA generally doesn’t have an appetite for this kind of investment at early stages. Never say never – GRP Partners is actually looking very closely at a company in its A round that is raising a large sum of money. my firm, GRP Partners, was an investor). LA investors are more pragmatic.

Company 290
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Top 29 Startup Posts May 2010

SoCal CTO

friend of mine asked me to chat with a startup he’d invested in. While Google fights on the edges, Amazon is attacking their core - Chris Dixon , May 22, 2010 Google is fighting battles on almost every front: social networking, mobile operating systems, web browsers, office apps, and so on. Here’s why. Your Process Doesn’t Work.

Startup 248
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly As we learned from our investment in Overture and the subsequent success of Google, “intent-based&# advertising is enormously powerful. People mistook the fact that these text advertisements worked in Google to say they would work in social networks.

Ideas 286
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TechZulu Live from StartupDemo

Tech Zulu Event

This Panel is filled with investing super stars who will be going over must have content for all the startups and entrepreneurs out there. Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. How startup can leverage social media to get investors attention.

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StartupDemo Was a Huge Success!

Tech Zulu Event

Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. How startup can leverage social media to get investors attention. Allen Morgan , Mayfield Ventures. The Startups.

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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. Some will cite my investment two years ago in social-media advertising company Ad.ly Not so on Twitter.

Platform 307