GRP Partners Invest Organic Search Social Network 
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Thus, we click!
Both Sides of the Table
OCTOBER 29, 2009
My firm GRP Partners recently funded a young LA based company named Ad.Ly As we learned from our investment in Overture and the subsequent success of Google, “intent-based&# advertising is enormously powerful. People mistook the fact that these text advertisements worked in Google to say they would work in social networks.
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