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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I hope to announce one investment in this space in the next few months.

Advertising

Advertising Invest RSS CPC

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

OCTOBER 29, 2009

My firm GRP Partners recently funded a young LA based company named Ad.Ly As we learned from our investment in Overture and the subsequent success of Google, “intent-based&# advertising is enormously powerful. But 70% of my investment decision in early-stage companies is the team. 30% is the market opportunity.

Ideas

Ideas Advertising Google Technical Review

Advertising Wants to be Measurable – An Investment Thesis

Is it a Good Idea to Have Ads in Tweets?

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