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Gravity Gets $10.6M More For Real Time Personalization

socalTECH

Santa Monica startup, Gravity --headed by former MySpace COO Amit Kapur--announced this morning that it has raised $10.6M The funding was led by GRP Partners, and also included Redpoint Ventures and August Capital. in a Series B financing round for its personalization technology.

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Choosing Internet Platforms

SoCal CTO

The topic is: Betting Your Company On An Internet Platform? A very interesting topic, especially for those of us involved in developing for start-ups. The basic conclusion was that it was a bit premature if you were talking about a serious, funded start-up. application services (security, integration), etc.

Platform 150
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Ad.ly Expands To Twitter Apps

socalTECH

Looking to reduce its dependence on Twitter's fickle advertising policy, Los Angeles-based Ad.ly , the Twitter advertising startup backed by Greycroft Partners and GRP Partners, said earlier this week that it has extended its platform to applications and websites. said it has launched a new platform called Ad.ly

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. He had joined a young startup in LA called HauteLook and was interested in getting to know the local tech community. So I started introducing him to portfolio companies. You won’t regret it.

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LA Tech Startup Innovators and Fun Facts

Tech Zulu Event

Today’s startup innovators come from about six hours south of Silicon Valley. Previously known as GRP Partners, Upfront Ventures has focused on early stage investments since 1996. Fun Fact: One of the most prominent figures from their firm, Mark Suster t, runs a blog startups follow religiously. Silicon Valley?

Startup 111
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Interview with Evan Rifkin, Burstly

socalTECH

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Mark Suster lead GRP's investment in the firm, and Jim Andelman led Rincon's investment. Evan Rifkin: Basically, we are an open and free ad management platform. We let you set up complex rules like that.

Startup 164
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Another topic we debated early in the program was “lean startup” vs. “ fat startup ” where we both took the obvious hedge and said “it depends.” But truthfully both Dana and I are more aligned with the lean startup principles and believe you only go FAT when you’ve really proved out your product / market fit. Time will tell.