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Top 29 Startup Posts May 2010

SoCal CTO

Now, thanks to social media, you don't have to outspend. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. You could just outspend. You could use brute force to get the word out. It is to out friend.

Startup 248
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). I believe that many social networks confused this idea. Social networks continue to drive conversion of marketers. Not necessarily in the shopping mindset.

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StartupDemo Was a Huge Success!

Tech Zulu Event

We would like give a huge thank you to Social Media Week and the supportive startup community here in Los Angeles. Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media.

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TechZulu Live from StartupDemo

Tech Zulu Event

Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. How startup can leverage social media to get investors attention. Moderator: Giang Biscan , PhD.,

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Guide to the LA Startup Community

SoCal Delicious

Demand Media is an online media company operating two strategically-linked businesses: an integrated content and social media platform, and registrar solutions. MySpace is one of the world’s largest social networks, with about 125 million users. It filed for an IPO on August 6th. LowerMyBills, Inc.

Guide 42
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly People mistook the fact that these text advertisements worked in Google to say they would work in social networks. So PPC (pay-per-click) advertising on social networks has performed poorly to date.

Ideas 286
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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. Some will cite my investment two years ago in social-media advertising company Ad.ly Not so on Twitter.

Platform 307