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ReachLocal Debuts New SMB Marketing Software

socalTECH

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced.

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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. READ MORE>>.

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ReachLocal Opens Office In Austria

socalTECH

Woodland Hills-based ReachLocal is further expanding its European operations today, saying that it has opened up its first office in Austria. reachlocal online advertising search marketing expansion europe international' ReachLocal said the office brings its reach in Europe to seven European countries. READ MORE>>.

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ReachLocal Launches ReachCast

socalTECH

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said today that it has launched a new product called ReachCast. Pricing on the new offering was not disclosed. The firm said the product is a result of its acquisition of SMB:Live back in February.

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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I kind of think LA is just LA and doesn’t need some clever marketing term. A market leader in content, music, entertainment, textiles, engineering, aerospace and trade. Home of JPL (Jet Propulsion Laboratory), which helps put rockets into space. That’s OK with me. But I think Brad actually has a point. In Summary.

Startup 304
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Interview with Steve Pelletier, FatTail

socalTECH

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). That has been in the market since 2004. We have hundreds, and hundreds of web sites where their ad inventory is being managed by the product.

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Interview with Ross Levinsohn, Velocity Interactive Group

socalTECH

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. We spoke with Ross about the investment, as well as about his experience as VC and his outlook on the market. Thanks for the interview.