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ReachLocal Open Sources Mobile App Development Framework

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Woodland Hills-based ReachLocal , which offers up local, online marketing services for small and medium sized businesses, said this morning that it has released a chunk of software to the open source community, to help others develop cross-platform, mobile apps. READ MORE>>.

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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. The company says it first raised funding in 2011, and has been operating in stealth mode.

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MyPoints Debut New Gifting App, Swappable

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Woodland Hills-based United Online said this morning that its MyPoints.com loyalty marketing service has launched a new, mobile app called Swappable , to help consumers buy and send gift cards. swappable gifting gift card loyalty marketing mobile smartphone android' The new app runs on both iOS and Android.

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ReachLocal Extends Lead Management Software To Canada

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Woodland Hills-based ReachLocal said today that it has launched its leads tracking and management software, ReachEdge, into the Canadian market. The software also helps those businesses prioritize the leads they receive and makes sure they are followed up with by staff. READ MORE>>.

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ReachLocal Opens Office In Austria

socalTECH

Woodland Hills-based ReachLocal is further expanding its European operations today, saying that it has opened up its first office in Austria. ReachLocal said the office brings its reach in Europe to seven European countries. Austria is the fourteenth country where ReachLocal has established a local presence. READ MORE>>.

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ReachLocal Debuts New SMB Marketing Software

socalTECH

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers.

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Gumiyo Sees Surge From Hurricane Irene

socalTECH

Woodland Hills-based Gumiyo , the mobile publishing software firm led by Shuki Lehavi, reported this week that it saw a surge in mobile traffic due to Hurricane Irene. Gumiyo develops software which helps publishers create mobile apps. The firm said it saw the biggest traffic on August 28th.