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Mafia Sourcing – How Insider’s Game User Generated News

Both Sides of the Table

I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results. Uh, no thanks.

News 284
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. To be clear – I’m not saying huge successes make a VC less likely to be helpful to you – I’m just saying it’s not a guaranteed predictor. Connections?

Insiders

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help. How do people drive SEO growth?

Marketing 379
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The Power of Quora & Why Benchmark was Right to Pay Up

Both Sides of the Table

Fred talks about it here – he beat me to the punch because I always wanted to write about how awesome this is. Frankly, I enjoyed the community so much that I would have continued to come back more often but my blogging pace has been such that evening time commenting on an answer website was time away from writing pieces like this.

Blogging 301
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Attorney and Startup Business Advisor – Aaron Shechet

SoCal CTO

We have a number of startups (or pre-startups) that we are helping get launched. You are writing about the essentials of business. In other words, instead of accepting that “SEO is good,” let's explore what the point of SEO is and when it is actually “good” (that is, promoting a goal). What are you working on now?

Startup 150
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Blogging is an important way to build an audience and also drive SEO traffic. Define your customers, partners and other relevant people to your organization (e.g. Don’t just write a carbon copy of what somebody else is doing. I didn’t want to run out of things to write about in the first 6 months.

Blogging 286
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. Write Your Own Playbook. We have never done a press release.

Marketing 233