Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Concentrate your efforts on two to three platforms to start. Determine the proper measurement tools and set up the measurement process.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

FEBRUARY 7, 2013

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. MyTime aims to be the first industry-wide platform to help create consistency across the SKUs in services businesses. The company was called Red Beacon.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Then your apps need to run on the new iPhone platform. Here are a few examples: Marketing specialists. Administrative specialists.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Ad.ly – (disclosure: I led the funding on Ad.ly) Provides an in-stream advertising platform for any content creator (individual or organization) with an online social presence. OTHER DEALS. Primarily targets SMBs.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Then your apps need to run on the new iPhone platform. Here are a few examples: Marketing specialists. Administrative specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We’re the underlying platform that enables the calls to be tracked like clicks while weeding out fraud.

Advertising 284

Advertising Invest RSS CPC 284

Tech Zulu Event

SEPTEMBER 19, 2010

Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media. Here in Los Angeles we've tied the entire conference together with the Twelethon , a creative fundraising platform in support of Inner-City Arts. TechZulu is always here to help.

Social Media 65

Social Media Media Tech Coast Angels Orange County 65