Both Sides of the Table
JANUARY 19, 2015
Content is a “hits driven business” and therefore you can only invest in platforms not media. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. But you don’t need to spend money on SEM.
Startup Professionals Musings
APRIL 4, 2015
Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Concentrate your efforts on two to three platforms to start. Determine the proper measurement tools and set up the measurement process.
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Both Sides of the Table
FEBRUARY 7, 2013
Ethan had pointed out to me that merchants were being barraged by “deal site” wanting to drive customers in the door but they didn’t have great tools to manage their customers. MyTime aims to be the first industry-wide platform to help create consistency across the SKUs in services businesses.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. We’re the underlying platform that enables the calls to be tracked like clicks while weeding out fraud.
Tech Zulu Event
SEPTEMBER 19, 2010
Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media. Here in Los Angeles we've tied the entire conference together with the Twelethon , a creative fundraising platform in support of Inner-City Arts. What is Social Media Week? What's it all for?
Both Sides of the Table
JULY 16, 2013
But if you want to be able to repeat your success on your next campaign you need to know more about how you drove those clicks: Which social platform were they published on? visualization tool for 2+ years so when they told me they were building a new sweet of tools designed for marketers I was all over it. And so forth.
Both Sides of the Table
MAY 15, 2010
SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Ad.ly – (disclosure: I led the funding on Ad.ly) Provides an in-stream advertising platform for any content creator (individual or organization) with an online social presence. OTHER DEALS. Primarily targets SMBs.
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