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Gannett Co.'s ReachLocal Arm Acquires SweetIQ Analytics

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Woodland Hills-based ReachLocal , the digital marketing service now owned by Gannett Co. , a developer of software for location and reputation management. said the acquisition will help it accelerate its product roadmap and expand the ReachLocal digital marketing suite of products. has acquired SweetIQ Analytics Corp. ,

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FatTail Launches Online Advertising Software

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Woodland Hills-based FatTail , the online advertising firm venture backed by Velocity Interactive Group, announced this morning that the firm has rolled out PageGage, a new product which helps to optimize online ad sales operations for publishers. The new PageGage product is targeted at "any" online publisher.

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ReachLocal Launches Trio Of Products, Targets Home Services

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Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. ReachSite helps provide search engine optimization, content optimization, and lead capture for companies, to help companies convert visitors into customers.

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FatTail Launches Search Traffic Service

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Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic. Pricing on the new tool was not released. READ MORE>>.

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Interview with Mike Whitmire, CEO and Co-founder, FloQast

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For today's interview, we sat down and talked with Mike Whitmire , the CEO and Co-founder of Los Angeles-based FloQast (www.floqast.com), a developer of financial close management software for enterprise accounting. Mike tells us about the company, who uses its software, as well as how he was initially turned away from the Amplify.LA

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Interview with Steve Pelletier, FatTail

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Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). Most tools in the market are focused on the operations side, and post sales--what happens downstream, so publishers can provide proper revenue recognition and billing numbers.