5 Reasons Growth Hacking is THE Most Important Function of a Startup
Tech Zulu Event
APRIL 24, 2013
Guest article by Richie Hecker, Founder of Bootstrapper Media. A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu. During an interview, he discusses that Hulu had its free version with 25 M uniques, which they needed to actively covert into premium subscribers.
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