Idealab Paid Search Technology Web 
Both Sides of the Table
APRIL 15, 2010
Bill Gross is the man responsible for the overwhelming amount of monetization on the web. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Overture sold for $1.6
Both Sides of the Table
MARCH 11, 2011
To say he has had an impact on the web would be an understatement. He invented the category of sponsored search. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Summary notes, as always, provide below.
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