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X1 Upgrades Email, Desktop Search Software

socalTECH

Pasadena-based X1 Technologies , the developer of desktop search software run by Idealab, announced today that it has upgraded its software. Tags: desktop search software idealab enterprise. X1's software is used to index and search enterprise desktops. The new software is Version 6.7 of the X1 Professional Client. READ MORE>>.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

At at time where nearly all advertising was purchased on a CPM (cost per thousand) basis and not very measurable this was a huge innovation that should be credited to Bill Gross, the founder of IdeaLab. I believe it is the new form of RSS – the place people go to find out what is happening in the latest news.