InfoChachkie

JULY 23, 2012

It’s direct, authentic, non-packaged creative around a particular set of ideas. Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” Write Your Own Playbook.

Marketing 233

Marketing Blogging Startup Venture Capital 233

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. However, Search Engine Management (SEM) is not a “set and forget” exercise. Your marketing dollars paid for these unattributed customers, but like Wanamaker, you cannot identify when or how.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MAY 15, 2010

Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. We spoke about employment contracts for entrepreneurs – We talked about “change of control&# provisions in your contract and how to negotiate them.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285