Both Sides of the Table
FEBRUARY 7, 2013
He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in. He was seeking $500k.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Most people totally advise against stealth.
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Startup Professionals Musings
JUNE 18, 2012
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with. Sales and marketing costs.
socalTECH
SEPTEMBER 14, 2009
We talked with Billy last week about the firm, and what it's trying to do: What's the whole idea behind Kijubi? The idea there, is you sift through brochures, and call them to see if they are still there, and then make a reservation. It's migrated onto the web in Hawaii, a simple migration, but no one had done it here yet.
Startup Professionals Musings
FEBRUARY 15, 2011
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with. Sales and marketing costs.
Both Sides of the Table
APRIL 4, 2011
You’ll have no idea when you’re off course. How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Do you have a customer referral program? SEO is seldom “free.”.
socalTECH
AUGUST 16, 2013
We grew our SEM and improved our ROI. Our is unique inventory, packaged with the best web pricing. We help reinforce the idea of being in a luxury segment, which really works. When I first came on board, we were not very sophisticated with our search engine marketing. That''s not what our partners want.
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