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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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6 Ways To Build A Business Based On A Higher Purpose

Startup Professionals Musings

For your own happiness and satisfaction, I recommend you start instead working from that higher purpose and passion. All too often, business owners find the financial returns alone do not provide the long-term satisfaction and success they assumed would come with all the hard work and challenges that come with every business, large or small.

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How to Use Generative AI and LLMs to Improve Search

TechEmpower

With Generative AI and LLMs, new avenues for improving operational efficiency and user satisfaction are emerging every day. This has significantly reduced the time team members spend searching for information, enabling them to stay focused on their core tasks. or "How can I modify my direct deposit account?"

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8 Entrepreneurship Principles For Anticipating Change

Startup Professionals Musings

The Internet and the current information wave have changed everything. The challenge is to find the time and initiative to keep up with the information wave, and be able to curate the data into knowledge that must be learned, unlearned, or relearned. This is a key part of enjoying the journey, as well as the destination.

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Businesses Need Your Input, But Can’t Read Your Mind

Startup Professionals Musings

In addition, consumers have traditionally been reluctant to share personal information with any non-human entity, fearing some misuse or privacy invasion. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology. Norton, Ph.D.,

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

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10 Sharing Principles Propel Many Current Businesses

Startup Professionals Musings

They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. Establish vehicles, like a formal customer satisfaction program, to recognize and reward staff and customers for sharing what they can do to help you. Shared knowledge packaging (shareability).