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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. I’d link to it but it’s behind a paywall.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

And I certainly didn’t want him having to trapse up-and-down Sand Hill Road informing every VC of his next idea. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Also be careful about VCs. But once a VC has heard your idea he can’t “un-think&# it. The following are some lessons I learned about early-stage startup marketing.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. When we look at Twitter we’re following friends or people from whom we want to know more information.