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Anametrix Funding Worth $1.15M

socalTECH

Anametrix is headed by Blaise Barrelet, and develops software used to correlate web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, and market research. Tags: anametrix venture capital funding cloud analytics software. READ MORE>>.

Funding 154
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Anametrix Gets Funding, Adds Advisors

socalTECH

Anametrix is headed by Blasie Barrelet, and says it is developing software to correlate web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research and other data for businesses. Tags: anametrix venture capital angel investor business analytics software saas. READ MORE>>.

SEM 174
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Startup Business Model Considerations

SoCal CTO

Now, given our current economic crisis and VC ‘challenges’, the barriers to funding have gone up significantly as well. Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

Startup 150
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Interview with John Tomich, Onestop Internet

socalTECH

The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. We started getting approached by venture capital and private equity, and we have eight figures in revenue. Bessemer approached us. John Tomich: I came from the Internet side.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

And I certainly didn’t want him having to trapse up-and-down Sand Hill Road informing every VC of his next idea. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email.

CTO Coach 359
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. I got him talking about this on This Week in VC including a quick demo of his dashboard - I think I'll shoot a separate sequence with just a walk-through of their analytics. SEO is seldom “free.”.

Metrics 346