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Sometrics Raises Series B

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Los Angeles-based Sometrics , which develops analytics software for gaming applications, said Friday morning that it has raised a Series B round of financing. The investment was led by Steamboat Ventures, and also included prior investors Mail Room Fund and Greycroft Partners. READ MORE>>.

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Venture Conference Highlights SoCal Startups

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David Sacks, one of the co-founders of PayPal, pitched Geni.com, an online site focused on both family trees and social networking. The "best of show" prize went to Magnify360, which develops software for optimizing content and web sites for specific users.

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This Week in Venture Capital – Episode 4

Both Sides of the Table

Rustic Canyon is an LA-based, but geography-agnostic VC that is currently investing from a $200 million fund. They were originally founded inside of Times Mirror and had a huge string of major investment success before spinning out as a fully independent fund. The investment will be used for product development initiatives.