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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

SEM 90
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. See my interview a couple of years ago with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each. Skip the IT consultants and build an entry website yourself to save $50K.

Startup 102
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You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. See my interview a while back with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each. Skip the IT consultants and build an entry website yourself to save $50K.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

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Be Part of the Entrepreneurial Revolution

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. See my interview a while back with parallel entrepreneur Rich Christiansen , who has started 28 businesses with a target bootstrap investment of $5K each. Skip the IT consultants and build an entry website yourself to save $50K.

Startup 50
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Such Search Engine Optimization (SEO) is modern-day snake oil.

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