Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

FEBRUARY 7, 2013

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). I think it’s a beautifully designed site and product. Let me not bury the lede. So there you have it.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

socalTECH

SEPTEMBER 14, 2009

Online travel sites are great for getting you to the location, but they don't give you any good ideas for when you get there. You might find our site searching for the keyword "jet skiing", but when you come to the site, you'll see in the same vicinity gondola cruises, electric duffy boat tours, kayaking, or surfing.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? Revenue metrics are one of the first things I ask for from the startups in which I invest.

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

DECEMBER 2, 2009

Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

MARCH 23, 2013

For sites displaying the ads, this is called pay per click (PPC). Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Cost per action (CPA). You may be getting great traffic, but poor conversions.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MARCH 25, 2016

What would it take in investments to acquire and retain traffic to support these businesses? After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value).

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MAY 15, 2010

We spoke about the changes to an “accredited investor&# proposed by Chris Dodd – This would be bad for angel investing. Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well. We spoke briefly about why.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285