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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

JANUARY 12, 2014

Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Simply write a great book? Everything we were taught pre-Internet is still relevant.

Marketing

Marketing Startup SEM SEO

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

Summary notes, as always, provide below. It was a pleasure to write them myself. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! His impact has even helped a small country gain admission to the United Nations.

Competition

Competition Idealab Product CitySearch

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

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