Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies. I’d like to make the case that the article is wrong.

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. My argument is pretty simple. Link has a summary of his argument plus a great video). But it wasn’t to be.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. What would it take in investments to acquire and retain traffic to support these businesses? No, thanks.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

Such Search Engine Optimization (SEO) is modern-day snake oil. Affiliates invest the up-front marketing expenses required to attract customers. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper.

Customer 164

Customer Custom Advertising SEM 164