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How to Measure & Track Marketing

Jason Nazar

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

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How to Measure & Track Marketing

Jason Nazar

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

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Interview with Michele Ruiz and Dan Gould, BiasSync

socalTECH

Los Angeles-based BiasSync (www.biassync.com) was founded by three, very experienced serial entrepreneurs-- Michele Ruiz (broadcast journalism), Robin Richards (CareerArc, Internships.com, NTI Group, MP3), and Dan Gould (former VP of Technology for Tinder). That data gives them a clear understanding of additional things that need to happen.

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