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5 Simple Tactics To Make Freemium Users Pay

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. In the spirit of the “land grab” mentality of the day, we encouraged usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. Let''s face it.

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Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. Expertcity was initially named to reflect the company’s “marketplace for services,” which enabled independent, global experts to directly access customers’ computers and fix their technical problems. With a name like Smucker’s, it has to be good.”

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