Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value
InfoChachkie
JANUARY 20, 2015
A version of this article previously appeared in the Wall Street Journal. Google was not descriptive of the company’s initial core competency (search) nor was it particularly easy to pronounce or spell when the site was first launched. With a name like Smucker’s, it has to be good.” Expertcity was a great name for that business.
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