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New software lets marketers better leverage social media influencers

StartUp Beat

While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. With its finger on the pulse of this global marketing trend, Los Angeles-based Paladin Software has announced the release of a new social influencer marketing software, Campaigns.

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How long can Zuckerberg afford to bankroll the AR/VR market?

TechCrunch LA

Hello friends, and welcome back to Week in Review ! The double-digit drop actually came from Meta’s earnings report which investors feared would be indicative of a broader revenue slump across social media stocks. Last week, we talked about about the “de-stonkifying” of the market.

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How Nix Hydra's Egg Baby Cracked The Code For Female Gamers

socalTECH

However, Egg Baby--the title from newly funded Nix Hydra (www.nixhydra.com)--seems to have cracked the code for how to get new, young, female consumers to become game players. The company just raised a $5M funding round for its efforts, from Foundry Group and a number of angels. Lina Chen: Weve always loved media.

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Disney Accelerator Demo Day: Artificial Intelligence, 3D Printing, More

socalTECH

The event, held at Disney's Burbank Studios, included companies demonstrating 3D, Disney-themed printed prosthetic arms; artificial intelligence which allows you to carry on a private conversation with Miss Piggy over social messaging services; brain monitoring headsets; and much more. READ MORE>>.

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Interview with Rob Reed, MomentFeed

socalTECH

Los Angeles-based MomentFeed (www.momentfeed.com) is looking to sort through that data to help marketers better tap into location based, social networking. Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0.

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Mercedes-Benz app glitch exposed car owners’ information to other users

TechCrunch LA

The apparent security lapse happened late-Friday before the app went offline “due to site maintenance” a few hours later. “I could see the car was in Los Angeles, where he had been, and he was in fact there,” he added. “Pretty bad f**k up in my opinion,” he said.

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