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VIRURL Adds RSS Ads

socalTECH

Los Angeles-based VIRURL , the provider of online advertising technology, said Thursday that it has added a new feature called RSS Ads. The firm said its new feature allows publishers to use RSS (Really Simple Syndication) feeds to automatically distribute and create ads from a publisher's articles.

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Lunch.com Adds Personalized RSS Feeds

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Los Angeles-based Lunch.com , the online social media and networking site run by J.R. Johnson, told its users today that it has unveiled a new, personal RSS feed feature to the site. According to Lunch.com, the new feed can be added to blogs, personal sites, or elsewhere to help users promote their content.

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Demand Media Buys Two Firms, Renews Google Ad Deal

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According to Demand Media, it acquired IndieClick , a Los Angeles-based online advertising company, and also acquired RSS Graffiti , another Los Angeles firm developing social media products for Facebook. IndieClick was headed by Peter Luttrell, and RSS Graffiti by Ryan Hoffman.

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Demand Media Spends $707K On Spanish Language Firm

socalTECH

The acquisition looks to be even bigger than the two most recently announced acquisitions by Demand Media, of Los Angeles-based IndieClick and El Segundo-based RSS Graffiti. READ MORE>>.

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BEASTMODE.FM Makes Following, Finding New Music Easy

socalTECH

That's the whole idea behind BEASTMODE.FM , the newest creation of Matthias Galica, the Los Angeles entrepreneur who runs StartupDigestLA and heads up QR code startup ShareSquare. Galica's new service allows users to automatically stream the tracks being talked about on a range of music blogs, for free.

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

SIGNIFICANCE PASSING-MENTION. --> Tech Titans Hit the Beach As Silicon Valley moguls go on a home-buying spree in Los Angeles, theyre reshaping the real-estate landscape. Tech entrepreneurs and executives from Silicon Valley are moving south and buying up luxury homes in the Los Angeles area. NAME David Sacks.

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Go West Young Men: Winklevoss Twins Buy $18M L.A. Mansion To Dive Into SoCal Tech Scene

SoCal Delicious

The San Francisco Bay Area is still the epicenter when it comes to tech, and Los Angeles has indeed been heating up as a startup hub in recent years. socaltech socalcto We’ll have to see how often the Winklevosses jaunt up north to Silicon Valley — that could result in some interesting run-ins to say the least.

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