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T-shirts And Tacos – A Winning Guerrilla Marketing Combination

InfoChachkie

As Ben points out, successful guerrilla marketing is predicated on creativity and clever execution, not a huge budget. It was the one marketing move that actually jived with what we try to do as a company. It was a playful thing, a guerrilla tactic. It was doing a lot with a little.”.

Marketing 270
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Guerrilla Marketing Genius: Is It The Beer Or The Band?

InfoChachkie

What I didn''t know at that time was that Brian''s inventiveness extended beyond hops and barley, into the world of guerrilla marketing. Brian carried out one of his most clever marketing campaigns earlier this summer, when he partnered with the band Buellton and created a new saison brew, called Silent Partner. Share and Enjoy.

Marketing 187
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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.

Marketing 271
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The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239
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Guerilla Marketing

SoCal Tech Calendar

Wednesday, March 18, 2009 -- Guerilla Marketing. s called guerrilla warfare. When some starry-eyed startup shocks the world with an underground marketing campaign that costs next to nothing but causes shockwaves for months, it? s called guerilla marketing. Techbizconnection.

Marketing 100
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The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 133
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Global Disruptors Pasadena: Inspiring Local Entrepreneurs to Think Globally

SoCal Tech Calendar

These entrepreneurs continue to disrupt traditional industries like consumer payments, HVAC, tourism, and medical testing through innovation, collaboration, and guerrilla marketing. Join us for a night of FREE networking and stories from entrepreneurs with a global reach. See [link] (more)

Pasadena 100