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Ace Metrix Targets TV Advertising

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Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Hummer Winblad's Ann Winblad and Palomar's Jim Gauer sit on the firm's board. READ MORE>>.

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Interview with Steve Goldman, Ace Metrix

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Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Luckily enough, we were able to get the attention of Hummer Winblad, and specifically, Anne Winblad, as well as Jim Gauer at Palomar Ventures. They saw the natural connection, and we were funding in August with our product, and started marketing in March.