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Predixion Software Snags $20M More For Predictive Analytics

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Prior investors DFJ Frontier, EMC, Miramar Venture Partners and Palomar Ventures also participated. Predixion said the funding will go towards accelerating product development, and to scale it sales and marketing. The company has now raised around $33M in funding.

Software 193
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Predixion Software Gets $6M More

socalTECH

The new, strategic investment came from an un-named investor, and also included prior investors DFJ Frontier, Miramar Venture Partners and Palomar Ventures. Predixion said the funding will go towards further product development, plus serviec, sales and marketing. READ MORE>>.

Software 168
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Ace Metrix Gets $8M For TV Ad Analytics

socalTECH

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The company said the new funding round will go towards accelerating growth, product development, and expansion into new markets.

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Predixion Software Raises $5M

socalTECH

The round was led by DFJ Frontier, and also included Miramar Venture Partners and Palomar Ventures. Predixion said that the new funding will go towards product development, sales and marketing, and to its sales channel and strategic partnership efforts. Predixion develops a self-service, cloud based business analytics service.

Software 140
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Mixed Signals Acquired By Tektronix

socalTECH

El Segundo-based Mixed Signals , a developer of digital content monitoring products for the cable and satellite television, broadcast, and IPTV market, has been acquired by test equipment giant Tektronix. Tektronix announced the acquisition Monday morning, but did not disclose any financial details of the buy.

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Ace Metrix Targets TV Advertising

socalTECH

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Hummer Winblad's Ann Winblad and Palomar's Jim Gauer sit on the firm's board.

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Interview with Steve Goldman, Ace Metrix

socalTECH

Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Luckily enough, we were able to get the attention of Hummer Winblad, and specifically, Anne Winblad, as well as Jim Gauer at Palomar Ventures. They saw the natural connection, and we were funding in August with our product, and started marketing in March.